The importance of building an excellent brand cannot be under-emphasized. Whatever your enterprise is, there is a dire need for you to build a winning personal brand.
What is a personal brand? Well, according to Issa Asad Florida based CEO of three companies (Q Link Wireless, Quadrant Holdings, and Bond Media), “a personal brand is a certain way to cultivate trust which will ultimately leads to customer loyalty and consistent revenues.”
Learn how to build your personal brand today. Just boost your branding with these 3 tips.
1. Identify, Determine, and Emphasize Your Expertise
The first key to building your personal brand is the identification of your Area of Expertise which will be emphasized. There is a dire need in identifying your natural area of strength. An area where you have a greater advantage over others, this will be your description. This is what best you can be known for. When determining you area of expertise, do not make the decision from your “Fake” or ‘Marketing” Self.
The moment your personal brand is considered a fallacy then you are not going to get trust. The essence of a personal brand is to build Customer trust and loyalty so be honest in determining your area of expertise. Once you determine this Area of Expertise then that is where your “Keywords” will come from. This is the best way to develop a specific niche to build a large and loyal audience. Always remember that whatever your description is, you must be ready to live it up every minute of the day.
2. Research and Join Emerging Platforms
In the World of Marketing, new Platforms are being created and some of them go very far in terms of popularity in the long run. As an Entrepreneur looking to build your personal brand, it is your duty to consistently research emerging Platforms so that you can be part of it from the very beginning. Take note that you have the opportunity of being a strong voice on a Platform during the first 6-18 months of the Platforms launch so you cannot afford to be a latecomer.
All social media Platforms like Vine, Instagram, Snapchat all started small and grew very large eventually. The early adopters of this Platforms have the higher advantage of building a stronger presence. Valentino was one of the first brands to arrive on Instagram, it is now one of the brands with the highest number of followers on Instagram. The Golden Rule with Emerging Platforms is ”First come first serve” don’t miss out.
3. Offer Multiple Touch Points to Followers
If you are trying to build a personal brand, then you can’t afford to stick with a single platform. As the 21st Century deepens, there are several achievements in social media. Not all your Fans can be on a single Platform. Try to have a presence on all the Platforms namely Facebook, Twitter, Instagram, YouTube, Snapchat, Vine, and all others.
When you are embarking on any marketing campaign, take for instance if you are making a Video, deploy it on all social media Platforms so that wherever your fans go, they will find you there. You will notice that brands like “Samsung Mobile” is not just popular on Twitter but also on Facebook and Instagram. You will do better if your followers see you everywhere.